why: because they're from the U.K. and say things like "fanks" when they mean "thanks"... No, in all seriousness these guys have taken over my ears lately. I just can't get enough.
If you watch/listen to the video/song below and aren't impressed, give the album a few listens anyway, it's a grower fashower. I had the same "ehh... whatever" impressions when I first checked them out a while back - didn't really get the interest - but I'm all over it now.
You're lookin at a new #1 for 2010.